The dome of Altea's church, blue with a white geometrical design, is one of the symbolic images of the Costa Blanca. Altea is situated on a hill whose peak rises above the white-tiled parish church. The magnificently jumbled and cluttered centre of the Old Town provides Altea with a special charm. It's an area of steep narrow cobble-stoned streets with balconies and small glorietas (circular intersections). Altea's peacefulness and tranquillity have made it a paradise for artists and craftsmen and their shops and stalls are scattered throughout the Old Town Centre.

Altea has a 6 kilometre beach, with cliffs alternating with shingled bathing areas: Playa de la Roda, Cap Blanch. Playa de Cap Negret, Cala del Soio, etc. Altea ends in the Mascarat point and the Sierra de Bernia, where shingled coves are located.